
There are roughly 300 million middle-class consumers in India. However, about the same number of people live (or try to live) below the poverty line. In fact, 35
% of the population lives on less than 1 US dollar a day. India has more poor people than the continent of Africa. A small proportion of the population is astoundingly wealthy, of which many belong to the princely classes. The country has the most billionaires in Asia.
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